As a notary signing agent, growing your business requires more than just being skilled at notarizations—you need to actively market yourself, build relationships, and stand out in a competitive market. Here are proven strategies to help you gain more clients and establish a thriving signing agent business.
1. Build a Strong Online Presence
In today’s digital age, your online presence is your calling card.
- Create a Professional Website: Showcase your services, experience, and contact details. Highlight testimonials from satisfied clients.
- Leverage Social Media: Share educational content about the notary process, client success stories, and updates about your services on platforms like LinkedIn, Facebook, and Instagram.
Pro Tip: Use tools like ZigSig to create a customizable website or landing page to market your business effectively.
2. Join Notary Databases and Directories
Signing services and title companies frequently search for notaries in established directories.
- Register on Platforms: List your services on notary directories like ZigSig, SigningAgent.com, and Notary Rotary.
- Optimize Your Profile: Include professional headshots, detailed service descriptions, and certifications to make your profile stand out.
3. Network with Local Businesses
Building relationships with key players in your community can be a game-changer.
- Title Companies and Real Estate Agents: Introduce yourself to title companies, mortgage brokers, and real estate agents. Offer to handle their closings quickly and professionally.
- Networking Events: Attend local business meetups, chamber of commerce meetings, and industry-specific events to expand your connections.
4. Offer Competitive Pricing
When starting out, consider offering competitive rates to attract new clients while maintaining the quality of your service.
- Bundle Services: Offer discounts for repeat clients or multiple notarizations in a single session.
- Highlight Value: Emphasize your reliability, punctuality, and attention to detail—clients will pay for quality.
5. Partner with Signing Services
Signing services are an excellent way to gain consistent work as a notary.
- Sign Up with ZigSig: Access a network of signing opportunities and get matched with clients quickly.
- Deliver Excellence: Signing services value professionalism and accuracy, so double-check documents and communicate promptly.
6. Ask for Referrals and Reviews
Word of mouth is a powerful marketing tool.
- Referrals: Encourage satisfied clients to refer your services to their network.
- Online Reviews: Ask clients to leave positive reviews on your Google Business profile, website, or notary platforms like ZigSig.
7. Expand Your Services
Diversify your offerings to attract more clients.
- Mobile Notary Services: Offer on-the-go notarizations for convenience.
- Loan Signings: Get certified as a loan signing agent to tap into the lucrative mortgage industry.
- Specialized Notarizations: Provide expertise in unique areas like real estate transactions, adoption paperwork, or estate planning documents.
8. Focus on Customer Experience
Exceptional service leads to repeat business and glowing recommendations.
- Be Punctual: Show up on time, every time.
- Communicate Clearly: Keep clients informed at every step of the process.
- Go the Extra Mile: Small gestures like being courteous and professional leave a lasting impression.
9. Use Marketing Tools
Make it easy for clients to find and book your services.
- Email Marketing: Send newsletters to past clients about your availability and new services.
- SEO: Optimize your website for local search terms like “notary signing agent near me” or “mobile notary services in [City].”
- Affiliate Programs: Join or create affiliate programs to expand your reach.
10. Stay Consistent
Success doesn’t happen overnight. Regularly review your strategies, set goals, and adapt to industry trends to ensure steady growth.
Take Your Notary Business to New Heights
With the right strategies and tools, you can build a successful notary signing agent business that attracts consistent work and long-term clients. Platforms like ZigSig offer the resources you need to connect with signing services, market your business, and grow your reputation.
Start Today: Sign up for ZigSig and begin gaining more business opportunities!